The first and only social listening product built for vacation rentals
Know what guests, locals and travelers say about your brands and your markets — before it becomes a review. Social Listening collects mentions from social platforms and the web, classifies each one, and rolls it all up in Pulse with citations you can check. Early access is open now.
From mention to meaning
Deterministic math decides what happened. Chirp AI explains it — and cites its sources.
Choose what to monitor
Your brands and your market terms, each with its own keywords. Monitor as many entities as you need.
Mentions arrive daily
X, Reddit, TikTok, Facebook, Instagram, Trustpilot, BBB and the wider web, with a full re-crawl every week.
Chirp AI classifies each one
Organic, Promotional or Noise; sentiment with a confidence score; and a plain-language reason you can read.
Work the Mentions inbox
Star, assign, archive and correct — in bulk when you need to. Your corrections become training signal.
Read Pulse
KPIs, spike verdicts, sentiment by platform and entity, top voices, and an AI summary that cites the exact mentions behind every claim.
A Mentions inbox with a signal lens
Four tabs — Organic, Promotional, Noise and Everything — so your team reads guest and community conversation without wading through marketing and spam. Mentions that haven’t been scored yet show as Pending analysis; they never disappear.
- Filter by entity, platform, sentiment, assignee, starred, read and archived
- Saved filters for the views you check daily
- Noise is filtered, never deleted
Every classification explains itself
Expand a mention to see why Chirp AI called it what it did: the rationale, the score, the confidence and which flags fired. Disagree? Change the sentiment or the flags — individually or in bulk. Every correction is logged and feeds future scoring.
- AI verdict and your override kept side by side
- Append-only audit trail on every change
- Bulk correction with select-all-matching-filter
Pulse: the overview that shows its sources
Pick an entity and a date range. Pulse gives you KPI tiles, conversation volume, sentiment by platform, net sentiment over time, keyword health, share of conversation, top voices and the most recent negative mentions — and an AI period summary where every claim cites the mentions behind it.
- Every number drills through to the exact mentions in the inbox
- Citations that can’t be verified are dropped, not shown
- PDF export for owners and leadership
Spike verdicts are computed, not guessed
When volume jumps, Pulse decides what kind of spike it is with plain arithmetic before any AI is involved: a Real signal, a Noise spike or a Backfill artifact. The AI only narrates the verdict — it can’t invent one.
- Real signal: dated, relevant mentions well above the median
- Noise spike: volume without relevance
- Backfill artifact: mostly undated mentions from a fresh crawl
Numbers that refuse to mislead
Net sentiment is never blended across entities — a brand and a market term get their own rows. Pending mentions are never counted as neutral. Share of conversation appears only when you’re looking at all entities. And the AI summary stays quiet when there are fewer than ten relevant mentions to summarize.
- Per-entity net sentiment, always
- Honesty gates: minimum volume, noise dominance, quiet periods
- Pulse numbers are inbox numbers — click any figure to see the list
Built in
Eight platforms
X, Reddit, TikTok, Facebook, Instagram, Trustpilot, BBB and the web.
Brands and markets
Monitor any number of companies and terms, each with its own keywords.
Bulk actions
Star, read, assign, archive or mark as noise across a whole filter.
Saved filters
Keep the views your team checks every morning.
Audit trail
Every correction records what the AI said and what you changed.
PDF export
Send Pulse to owners and leadership as a document.
Daily refresh
New mentions about once a day, with a full re-crawl every week.
Rate every summary
Thumbs up or down on each AI summary tunes the narration.
Drill-through everywhere
Every chart, tile and citation opens the mentions behind it.
Frequently asked questions
How is this different from a generic social listening tool?
It is the first and only social listening product tailored to the vacation rental industry. You monitor your brands and your markets — the destinations you operate in — side by side, Chirp AI separates guest and community conversation from promotional noise, and everything lands in the same platform as your reviews, predictions and guest conversations.
Which platforms are covered?
X, Reddit, TikTok, Facebook, Instagram, Trustpilot, BBB and the wider web. New platforms from our data provider are captured automatically and labeled by name.
Does Social Listening reply to posts or comments?
No. It is monitoring and analysis. Direct messages on WhatsApp, Instagram and Messenger are handled in Conversations.
How often does it update?
Mentions are pulled about once a day per account, with a full re-crawl every week. Pulse narration refreshes whenever the underlying data changes.
Can the AI make up numbers?
No. Every figure in Pulse is computed from the mentions in your inbox; the AI is handed those numbers and must use them as they are. Its citations are validated against the actual mentions and dropped if they don’t match, and it stays silent when there isn’t enough relevant volume.
What does it cost?
Social Listening is priced separately from your plan. Request early access and we’ll walk through pricing for the entities you want to monitor.