The all-in-one AI platform for guest reviews
Sparrow Intel pulls reviews from your PMS, Airbnb, Google and more into one inbox, predicts which stays are heading for a bad review before checkout, and replies in your brand voice — in the guest’s language.
From review to resolution
Connect once. Chirp AI does the reading; your team does the deciding.
Connect
Link your PMS, the official Airbnb integration and Google Business Profile. Reviews start flowing within the hour.
Analyze
Chirp AI scores sentiment sentence by sentence, extracts opinions, flags cleaning and maintenance issues, and translates every review.
Predict
At checkout, Predictions forecast each stay’s likely review from the conversation history — before the guest writes a word.
Respond
Reply in your brand voice and the guest’s language, or let Rules handle clean five-stars automatically.
Prove it
Dashboards, Insights and scheduled reports show owners and teams what changed and why.
One inbox for every review
Airbnb, Booking.com, Vrbo, Google, Facebook and the rest of your channels land in a single, searchable inbox — normalized to your 5-star or 10-point scale.
- Star, archive, snooze and bulk-action reviews the way you handle email
- Track removal requests through Marked → Submitted → Removed or Declined
- Filter by channel, rating, sentiment, property, property group or language
Chirp AI reads every review so you don’t have to
Each review gets a sentiment score, sentence-level highlights, extracted opinions and separate cleaning and maintenance issue lists — plus an English translation when the guest wrote in another language.
- Sentence-level sentiment shows exactly which line turned a five into a three
- Cleaning and maintenance issues come out as structured items your ops team can act on
- Language detected automatically; original and translation kept side by side
Know the review before the guest writes it
Review Predictions run at checkout on every reservation — including direct bookings — using the full guest conversation, reservation details and operational context. Each prediction lists the likely sentiment, top positives, top negatives and any issues.
- Branch your post-stay “leave us a review” automation on the prediction instead of messaging every guest
- Every prediction links to the reservation and the conversation it came from
- Real reviews are tied back to predictions, so accuracy is visible per property and channel
Replies in your voice, automation you control
Set brand-voice guidelines once and Chirp AI drafts replies in the guest’s language. Rules decide what happens automatically: respond to clean five-stars, star anything that mentions a competitor, open a task for every maintenance issue.
- Presets plus a custom prompt, and the prompt wins on conflict
- Conditions on rating, category ratings, sentiment, detected issues, keywords, channel, property group and language
- Actions include AI or template replies, tasks, emails, host-to-guest reviews and webhooks
Catch problems privately, first
Feedback Requests reach guests by email or OTA message after check-in or after checkout. Ask a 5-star or NPS question, route promoters to Google or the OTA, and keep everything else private.
- Post-check-in requests fire a few hours after arrival, while there is still time to fix things
- Promoters — 5 of 5, or 9–10 on NPS — can be redirected to a public review; everyone else stays private
- Branded per company, so multi-brand operators pick the brand per request
Portfolio intelligence, not anecdotes
Dashboards roll up ratings and sentiment by property, group, market and channel. Insights run AI analyses across every review in a date range — recurring complaints, what guests praise, what changed. Scheduled reports land in inboxes automatically.
- Compare properties, property groups and channels over any period
- With Breezeway connected, see which cleaner and inspector serviced each reviewed stay
- Share links for owners and stakeholders
Put your reviews on the site you own
Review Widgets embed real reviews from every channel on your direct booking site with a copy-and-paste snippet. One widget serves every property page, edits go live without a re-install, and the Public API is there when you want full control.
- Filter by channel, minimum rating, keyword and language
- Light or dark theme, brand color, wall layout
- Public API for custom builds and data exports
Watch your Airbnb listing health
With the official Airbnb integration, Listing Quality tracks every listing through Good, At Risk, Pending, Suspended and Removed, rolls them into a portfolio health score, and surfaces the ones that need attention now — with appeal and removal dates.
- Urgent Attention card with appeal-end and removal dates
- Portfolio health score across every connected Airbnb account
- Rules can react to quality changes automatically
Everything else in the box
Multi-language replies
Drafts in the guest’s language, with your brand voice applied in that language.
One rating scale
Account-wide 5-star or 10-point; every channel is normalized to it.
Removal tracking
Follow every removal request from marked to resolved, and filter by state.
Host Reviews
Chirp AI drafts stay-grounded reviews of your Airbnb guests and posts them at the right moment.
Vacasa.com reviews
Forwarded review emails become replyable reviews inside Vacasa’s 14-day window.
Scheduled reports
Recurring reports by email for teams and owners.
Property groups
Organize by market, owner or brand for filtering, rules and reports.
Public API
Query and export reviews, and control which ones are published.
Team access
Multi-user access with internal notes and discussion on every review.
Frequently asked questions
Which review channels are supported?
Airbnb, Booking.com, Vrbo, Expedia, Hotels.com, Orbitz and Abritel, plus Google, Facebook and Vacasa.com. The exact set on your account depends on which channels your PMS syncs and which direct integrations you connect. The full matrix is on the Integrations page.
Will Sparrow Intel post replies without me?
Only when a Rule you wrote says so, and Rules only run on reviews that arrive after the rule is created. Most teams start with one rule: auto-respond to five-star reviews with no detected cleaning or maintenance issues.
How accurate are Review Predictions?
Sharpest when guests message during the stay — the conversation is the main signal. Every real review is tied back to its prediction, so you can see accuracy by property and channel rather than take our word for it. Counterintuitively, the goal is to beat the prediction. A predicted negative review is your cue to step in, with Sparrow Intel and your own team, and turn that stay around before the guest ever writes one.
What do I get for free?
The unified review inbox, sentiment analysis and dashboards on every review, plus sample AI replies and insights — free forever. Pro adds unlimited AI replies, Predictions, Rules, Feedback Requests, Listing Quality and more. See Pricing for details.