Sparrow Intel
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AirbnbOfficial Airbnb Partner

Protect your ratings.
Grow your revenue.

The AI Platform for Reputation Management and Guest Experience

Sparrow Intel helps hosts and property managers spot issues before they become bad reviews, respond to guests at scale, and keep portfolios performing at their best — all in a single platform.

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Trusted by professional managers from a handful of units to 5,000+ properties

Sparrow Intel Dashboard

Trusted by leading vacation rental and hotel teams

Abode
Roami
Brett/Robinson
Upstay
BnbHost
Moment Stays
Upkey
Dreami Stays
Hello Zeeland
Weekender
Hallson
Lively
Peachy
Hosting Helper
Luxe Maui
Cascadia Getaways
Whome
Cayman Luxury Rentals
Rest & Recharge
Sand Stays
Arbio
Costa Atlantica
Innorental
Superstay
The Disco Dolphin
Abode
Roami
Brett/Robinson
Upstay
BnbHost
Moment Stays
Upkey
Dreami Stays
Hello Zeeland
Weekender
Hallson
Lively
Peachy
Hosting Helper
Luxe Maui
Cascadia Getaways
Whome
Cayman Luxury Rentals
Rest & Recharge
Sand Stays
Arbio
Costa Atlantica
Innorental
Superstay
The Disco Dolphin
Abode
Roami
Brett/Robinson
Upstay
BnbHost
Moment Stays
Upkey
Dreami Stays
Hello Zeeland
Weekender
Hallson
Lively
Peachy
Hosting Helper
Luxe Maui
Cascadia Getaways
Whome
Cayman Luxury Rentals
Rest & Recharge
Sand Stays
Arbio
Costa Atlantica
Innorental
Superstay
The Disco Dolphin

Built for modern hospitality teams — from fast-growing operators to enterprise-scale managers.

Backed byElevenLabs Grants

Recognized as a top 5 AI innovation globally

What Leading Managers Say

Real Results from Real Teams

"Sparrow Intel has significantly transformed how we handle reviews and track property performance."

Chirp AI has been a game-changer for us, allowing us to craft thoughtful and impactful responses to guest reviews while significantly reducing the time spent managing feedback. Sparrow Intel's ability to provide insights into guest preferences and property performance has empowered us to make data-driven decisions, ultimately leading to improved guest satisfaction and increased bookings. I wholeheartedly recommend Sparrow Intel to any vacation rental host looking to optimize their business and provide an exceptional guest experience.

Alex Watkinson
Alex Watkinson
Founder, Abode
"Instrumental in keeping our ratings high as we scale."

Roami's experience with Sparrow Intel has reshaped how we approach review management and property monitoring. The platform delivers invaluable insight into guest behavior and property trends, helping us make smarter decisions that protect guest satisfaction and booking rates as we grow. With Sparrow Intel, we quickly spot potential cleaning and maintenance issues and guests who may be dissatisfied, so we can reach out proactively with personalized communication and prevent problems from becoming public.

Andreas King-Geovanis
Andreas King-Geovanis
CEO, Roami
"This has noticeably improved our scores and bookings."

Airbnb now expects top-tier reviews on every stay, and guests are willing to pay more - but they also expect better service and amenities. Sparrow Intel helps us identify problems faster, both in reviews and in live guest communication, so we can step in and save potentially poor reviews. We have noticeably reduced the time it takes to find and fix issues, improved our scores, and seen that translate into more bookings.

Keith Shanks
Keith Shanks
Director, BNB Host
See How Sparrow Intel Fits Your Portfolio
Why Reviews Matter

Ratings Equal Revenue

In vacation rentals and hotels, your rating is more than a vanity metric — it drives visibility, conversion, and ultimately revenue. Drop below the thresholds platforms care about and you risk losing ranking, visibility, or even listings.

At the same time:

Reviews live across Airbnb, Vrbo, Booking.com, Expedia and more

Private feedback and policy violations are hard to track

Teams are stuck in tabs, spreadsheets, and screenshots

Nobody has time to read every message or review in detail

The Result?

Issues get missed, unhappy guests slip through, and preventable negative reviews go public.

Sparrow Intel changes that.
What Sparrow Intel Does

One Platform for Reviews, Reputation & Guest Insight

AI that predicts, prevents, and responds — not just reports.

01

Unified Review & Feedback Hub

Bring reviews and internal feedback from Airbnb, Vrbo, Booking.com, Expedia and more into a single, Gmail-style inbox.

  • Read, search, filter, and respond to all reviews in one place
  • See guest history and context instead of jumping between logins
  • Standardize response quality across your team
Unified Review & Feedback Hub
02

AI-Powered Review Prediction & Analysis

Our Chirp AI engine reads between the lines to help you understand guest sentiment and predict outcomes.

  • Scores guest sentiment across messages and reviews
  • Predicts likelihood of positive, neutral, or negative reviews
  • Flags guests or stays that need attention before checkout
  • Highlights recurring themes and operational issues
AI-Powered Review Prediction & Analysis
03

Proactive Reputation Protection

When Sparrow Intel predicts a guest is likely to leave a sub-par review, it helps you move from reactive to proactive.

  • Trigger follow-up messages, future-stay offers, or escalation workflows
  • Encourage private feedback instead of public blow-ups
  • Use internal feedback forms to catch problems before public posts
Proactive Reputation Protection
04

Auto-Response & Chirp AI

Save hours while keeping your brand voice with AI-powered review responses.

  • Generate high-quality, human-sounding review replies automatically
  • Customize tone, templates, and rules by brand or property group
  • Blend automation with human review where it matters most
Auto-Response & Chirp AI
05

Rules Engine, Workflows & Task Creation

Tie feedback directly to operations with powerful automation.

  • Convert guest comments into cleaning and maintenance tasks
  • Notify the right team when certain keywords or sentiments appear
  • Use rules to send internal alerts, tag reviews, or assign follow-ups
Rules Engine, Workflows & Task Creation
06

Portfolio-Wide Performance Insights

Move beyond anecdotes to real portfolio intelligence.

  • Compare performance across markets, buildings, or owner groups
  • Spot properties that are at risk of ratings decline
  • Show owners concrete evidence of improvements (or issues)
  • Track how operational changes impact ratings over time
Portfolio-Wide Performance Insights
Explore the Sparrow Intel Platform →
Seamless Compatibility

Works With Your Favorite Platforms

Connect Sparrow Intel with the booking channels and property management systems you already use.

Airbnb
Booking.com
Vrbo
Expedia
Hotels.com
Google Business Profile
Guesty
Hostaway
Breezeway
Abritel
Orbitz
Track Hospitality Software

No PMS? No problem. We connect directly to Airbnb, Google, and other major platforms so you can get started right away.

Coming Soon

The Future of Guest Communication

Built on Sparrow Intel — extending from reviews to full guest communication.

Chirp AI Voice

Your always-on AI guest services agent

Chirp AI Voice is our upcoming AI guest services agent for short-term rentals and hotels. It speaks naturally, understands context, and pulls live data from your systems.

Listen to a Sample Call
Hear Chirp AI Voice in action
How it helps your team:
  • Natural, human-like phone conversations

  • Real-time access to PMS data, Airbnb details, calendars, and property information

  • Powered by our Chirp AI Knowledge Hub and custom MCP server

  • Escalates complex calls to your team with full context

Answers any question:
"What's the Wi-Fi password?"
"What time is check-in?"
"Can I check in early?"
"How do I use the hot tub?"
"Where are the extra towels?"
"Is there parking available?"
"What's the code for the gate?"
"How do I adjust the thermostat?"
"Are pets allowed?"
"What restaurants are nearby?"
"How do I connect to the smart TV?"
"Where is the nearest grocery store?"
"Can I extend my stay?"
"What's the checkout process?"
"What's the Wi-Fi password?"
"What time is check-in?"
"Can I check in early?"
"How do I use the hot tub?"
"Where are the extra towels?"
"Is there parking available?"
"What's the code for the gate?"
"How do I adjust the thermostat?"
"Are pets allowed?"
"What restaurants are nearby?"
"How do I connect to the smart TV?"
"Where is the nearest grocery store?"
"Can I extend my stay?"
"What's the checkout process?"
What's coming next:
  • Take direct bookings over the phone

  • Offer extended stays and late check-outs

  • Upsell add-ons during live calls

  • Turn your phone line into a revenue channel

Apply for Early AccessJoin a small group of forward-thinking teams helping shape Chirp AI Voice
Conversations

A true command center for guest messaging

We are bringing reviews, messaging, and operational visibility together in a single communications layer so your team can work from one place.

Conversations Interface
Your team will be able to:
  • View every guest thread — across email, SMS, and platform chat — in one shared inbox

  • See live context from reservations, reviews, and internal notes

  • Use AI to draft responses, summarize long threads, and suggest next actions

  • Route and assign conversations to the right people on your team

Sparrow Intel becomes the place where your team actually works day to day — not just another dashboard.

Join the Conversations Beta Interest ListBe the first to know when Conversations launches
Why Sparrow Intel vs Everything Else

Built Specifically for Short-Term Rentals and Hotels

Built Specifically for Short-Term Rentals and Hotels

Most tools are generic review platforms. Sparrow Intel is designed from the ground up for short-term rentals and boutique hotels.

  • Private feedback, policy violations, and Airbnb-specific nuances
  • Portfolio-level owner reporting and property group views
  • Cleaning and maintenance workflows that reflect real hospitality operations
Exclusive Access & Ambitious Roadmap

We have capabilities that others simply don't have.

  • Exclusive Airbnb API integration — the only reputation and communication product with this level of access
  • Unmatched visibility into listing quality, reviews, and guest experience
  • Product roadmapped around the full AI co-host vision — reviews today, conversations and voice next
Proven with Serious Operators

Sparrow Intel is already used by teams managing thousands of properties.

  • Teams managing from dozens to thousands of units
  • Genuine adoption by real operators who rely on Sparrow Intel in daily operations
  • Delivers measurable results, including boosting 5 star reviews by over 20 percent
Who Sparrow Intel Is For

Built for teams who take reputation seriously

Property Management Companies

For PMCs managing anywhere from a few dozen units to several thousand who want a reliable way to protect ratings at scale.

  • Unify all reviews, insights, and guest signals across your portfolio

  • Spot at-risk stays early and prevent negative reviews before checkout

  • Scale operations and owner confidence without adding more headcount

If ratings, efficiency, and consistent guest experience matter to your business, Sparrow Intel becomes a core part of your daily operations.

Professional Hosts & Vacation Rental Brands

For serious hosts and multi-market brands who want to work smarter, elevate guest experience, and grow their reputation.

  • Save hours every week through automated, high-quality review responses

  • See deeper insights than OTA dashboards can provide across platforms

  • Protect ratings with proactive AI-driven issue detection

If you want to deliver excellent stays while reclaiming your time, Sparrow Intel helps you scale impact and consistency.

Boutique Hotels & Hospitality Groups

For boutique hotels, lodging brands, and hospitality teams who depend on service, reputation, and guest satisfaction to compete.

  • Centralize reviews and guest communication across all channels

  • Uncover patterns that tie directly to service, housekeeping, and operations

  • Use AI to elevate response quality and overall guest satisfaction

If your brand lives by the quality of each stay, Sparrow Intel gives you the intelligence and tools to consistently deliver five-star experiences.

Pricing

Simple, Scalable Pricing

Sparrow Intel uses clear, per-property monthly pricing that scales with your portfolio and feature needs. Start small, prove the value, then expand across your entire operation.

  • Flexible tiers for growing portfolios

  • Volume pricing for larger operators

  • Conversations and voice products available as add-ons when launched

Talk to Our Team About Pricing

Ready to Turn Reviews and Guest Communication
Into a Competitive Advantage?

See your reviews, communication, and guest experience clearly — then use AI to improve them, at scale.
Get Started FreeSchedule a 1:1 Demo